The snowmobile industry just continues its decline. Between climate change, overpriced sleds, Trump tariffs raising prices, their main demographic of riders aging out of the sport and no snow winters in the Midwest, things are looking dismal. Cat investors couldn’t have picked a worse time to buy into a company.
Snowmobiling Quick Facts
There are four major manufacturers that build snowmobiles. They are: Arctic Cat – Headquartered in Thief River Falls, MN; BRP – Headquartered in Valcourt, Quebec; Polaris Industries – Headquartered in Medina, MN; and Yamaha Motor Corporation – Headquartered in Ontario, Canada.
In 2025 there were 92,387 snowmobiles sold worldwide; 41,588 were sold in the U.S. and 34,828 were sold in Canada.
There are 1.3 million registered snowmobiles in the US and over 559,300 registered snowmobiles in Canada.
The Economic Impact of Snowmobiling:
United States—$26 billion annually
Canada—$20.6 billion annually
Europe—$4 billion annually
Over 100,000 full-time jobs are generated by the snowmobile industry in North America. Those jobs are involved in manufacturing, dealerships and tourism related businesses.
Snowmobiler Profile
The average age of a snowmobiler is 54 years old.
The average snowmobiler spends $2,500 each year on snowmobile-related recreation.
50% of snowmobilers trailer their snowmobiles to ride. 50% snowmobile from their primary residence or have a vacation home where they keep and use their snowmobiles.
Snowmobilers are caring neighbors, they raised over $3 million for charity annually.
There are 3,000+ snowmobile clubs worldwide, involved in trail grooming, charity fund raising, & family activities.
There are over 42 registered non-profit associations representing snowmobilers in the US, Canada, Europe.
Snowmobiling is great exercise bringing people outdoors interacting with nature and each other. It is an invigorating sport, great for stress release and good mental health.
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AK440 · Posted
