I think that for Cat it’s going to take several seasons to build back the brand and try and win back customers. Unfortunately, I don’t know if they have the time? Looks like both Doo and Polaris are coming out with something new. Both brands are behind pasts schedules on releasing a new chassis so it’s time. If that happens this year the Catalyst will already be dated. Pretty hard to build excitement and new sales with a dated sled, piss poor financing rates, an unbalanced line up and tiny dealer network.
They are even doing poorly in racing with the new sled. Not that anyone cares anymore about racing but it’s something Cat cares about and that outdated focus will not help their sales and marketing. They need to forget about racing and focus on getting big name ambassadors and influencers riding their sleds and promoting them on social media. That’s a much more effective means of advertising from both a financial and exposure point of view. While I’m not a fan of it, that’s the world we live in today. The ‘26 Polaris sleds were presented by their two main influencers last spring, not racers.
By
AK440 ·
