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Lucid Motors drops the price of its cheapest EV by more than $8,000

Sean O'Kane
Updated Thu, February 15, 2024 at 11:24 AM CST·2 min read
 
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Lucid Motors is lopping thousands of dollars off the price of its most affordable electric sedans as it looks to boost demand after a disappointing year of sales.

The rear-wheel drive version of the base model Lucid Air Pure will now start a $69,900, down from the previous price of $77,400. The more powerful Lucid Air Touring model -- which offers all-wheel drive performance and roughly 50% more horsepower -- will now start at $77,900, down from $85,900. (An all-wheel drive version of the Pure is being discontinued.)

Even the Lucid Air Grand Touring, which offers more than 500 miles of range, is getting a slight price haircut to $109,900, down from $110,900. Lucid announced it is additionally offering $1,000 toward the purchase of a home charging solution, and including free scheduled maintenance for two years or up to 24,000 miles, with every new purchase.

The price cuts come just a few weeks after Lucid announced it delivered just 6,001 cars across all of 2023. The company is scheduled to reveal its financial results for the year on February 21.

Lucid already reduced prices on most of the Air variations last year as it -- and others -- tried to keep pace with Tesla's aggressive cuts. The company's cars are also not eligible for the $7,500 point-of-sale federal EV tax credit, though they do qualify for the leasing credit of that same amount. Lucid CEO Peter Rawlinson has spoken bluntly about the company's struggles with marketing. “Too few people are aware of not just the car, but even the company,” he said last year.

The Air Pure is still relatively new, as Lucid only launched it late last year, so making it more affordable could help boost sales. Lucid is working on an electric SUV that could appeal to more buyers, though that won't ship until the end of this year at least. The company recently started shipping the first few hundred Air sedans to its financial backer Saudi Arabia, which has promised to buy up to 100,000 of Lucid's EVs over the next 10 years. But that effort will be limited in the near-term as Lucid has not yet built a full production facility in the Kingdom.

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The tech will advance in time, same as the ICE. I've replaced all ice yard tools and love it. Cut a truck load of wood with a 40V Husky and you'll never go back to gas.

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21 minutes ago, awful knawful said:

Only $70000 for a car I can't take an hour from home in the cold?

What fucking loser would buy that?

It’s more like 30 k and unless you drive at 125 miles an hour you’ll be fine.

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8 minutes ago, HSR said:

The tech will advance in time, same as the ICE. I've replaced all ice yard tools and love it. Cut a truck load of wood with a 40V Husky and you'll never go back to gas.

I have a Stihl electric chainsaw and it’s great for what I need it for. It always starts after sitting over the winter.

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1 hour ago, HSR said:

The tech will advance in time, same as the ICE. I've replaced all ice yard tools and love it. Cut a truck load of wood with a 40V Husky and you'll never go back to gas.

Honest question. How much can you cut on one battery?

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I watched a guy cut through a 12" diameter log the other day, with a milwakee cordless, and damn, I was impressed.  

But I have no idea how many cuts he could make.  I didn't ask and I didn't stick around and count.  

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21 minutes ago, racinfarmer said:

Why do we still need federal and state tax credits for EV's?

Very few models of the Current EV’s qualify for tax credit.  Lucid has no tax credits available to individuals

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2 hours ago, awful knawful said:

Only $70000 for a car I can't take an hour from home in the cold?

What fucking loser would buy that?

Global Warming brainwashed faggots who believe they'll reduce their carbon footprint. 

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1 hour ago, Sled_Hed said:

Honest question. How much can you cut on one battery?

I can just barely fill my 6.5' box with dry pine on one charge. 

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Saudi's buying 100,000 of these things is like chickens investing in KFC.

This smells awful fishy.

My Milwaukee electric saw is no match for my 029, not even the 016..

It is however very handy with it's ability to just pick it up, cut, put it down, repeat.

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12 hours ago, HSR said:

The tech will advance in time, same as the ICE. I've replaced all ice yard tools and love it. Cut a truck load of wood with a 40V Husky and you'll never go back to gas.

If you're using a faggot home Depot saw, maybe.

Cut 5 cord of hardwood with a electric saw?

No

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13 hours ago, Mainecat said:

I have a Stihl electric chainsaw and it’s great for what I need it for. It always starts after sitting over the winter.

When you were younger you probably had a Fleshlite you thought was great and turned on at the push of a button

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13 hours ago, hayward said:

I watched a guy cut through a 12" diameter log the other day, with a milwakee cordless, and damn, I was impressed.  

But I have no idea how many cuts he could make.  I didn't ask and I didn't stick around and count.  

I have a 60 volt DeWalt chainsaw, how long you can cut depends on the AH Battery you're using..I usually take 3 Batteries when I cut.

I have over $6,000 in DeWalt cordless tools, $2,000 in Batteries.

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3 minutes ago, Deephaven said:

And THIS is the problem with electric tools.  That's absurd.  

I haven't bought any YET, but friends have bought batteries off Amazon for much less than OEM batteries, they claim they are as good as the OEM's.

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