https://www.wsj.com/business/retail/harley-motorcycles-riders-boomers-451a5d7e

The younger generation wants student loan forgiveness, they’re not in any position to buy 30k motorcycles.

24 minutes ago, snoughnut said:

The younger generation wants student loan forgiveness, they’re not in any position to buy 30k motorcycles.

They have no desire to own one of those ugly, ill handling pieces of shit. 

31 minutes ago, snoughnut said:

The younger generation wants student loan forgiveness, they’re not in any position to buy 30k motorcycles.

Harley’s haven’t ever really been a young person purchases.  As boomers die off gen x isn’t flocking to Harley’s as gen xers really aren’t into motorcycles as a hobby like boomers were.

3 minutes ago, BOHICA said:

Harley’s haven’t ever really been a young person purchases.  As boomers die off gen x isn’t flocking to Harley’s as gen xers really aren’t into motorcycles as a hobby like boomers were.

If Harley was smart they’d get into the high end EV bike market to compete with the Surron or Talaria. 

Edited July 12, 2024Jul 12 by ActionfigureJoe

Just now, ActionfigureJoe said:

If Harley was smart they’d get into the high EV bike market to compete with the Surron or Talaria. 

Ya definitely quality low cost e bikes would be a smart move for HD.  Also focus less on street and look at offroad segment for gas powered 2 and 4 wheel products.  It’s not that Harley makes a bad product but the market for expensive toys is shrinking as the boomers perish.

Just now, BOHICA said:

Ya definitely quality low cost e bikes would be a smart move for HD.  Also focus less on street and look at offroad segment for gas powered 2 and 4 wheel products.  It’s not that Harley makes a bad product but the market for expensive toys is shrinking as the boomers perish.

They do have their adventure bike. It’s received some success. Awfully big and heavy though. I think they’d need to create a new division for EV bikes. Harley has a reputation for being slow and low tech. That doesn’t resonate with the younger people. 

2 minutes ago, BOHICA said:

Ya definitely quality low cost e bikes would be a smart move for HD.  Also focus less on street and look at offroad segment for gas powered 2 and 4 wheel products.  It’s not that Harley makes a bad product but the market for expensive toys is shrinking as the boomers perish.

You couldn't be more wrong. People have moved on from bikes and into the sxs market. Many states allow them to be street legal. 

29 minutes ago, Steve753 said:

You couldn't be more wrong. People have moved on from bikes and into the sxs market. Many states allow them to be street legal. 

Yep 

drive them around like cars here.

20-30 in town every weekend and we don’t have a trail system!!

3 hours ago, ActionfigureJoe said:

They do have their adventure bike. It’s received some success. Awfully big and heavy though. I think they’d need to create a new division for EV bikes. Harley has a reputation for being slow and low tech. That doesn’t resonate with the younger people. 

it's not a bad bike. but where HD is going wrong (again) is not being like KTM, triumph, bmw, and the jappers by having a small inexpensive bike for the younger folks to purchase. first bikes (if reliable) build brand loyalty. but the stupid squarehead in charge and all the shareholders want 20-50K bikes to make huge profits from. HD's days are numbered.

4 hours ago, snoughnut said:

The younger generation wants student loan forgiveness, they’re not in any position to buy 30k motorcycles.

or $20K snowmobiles and $50K sxs's 

but they can still get a loan for them? 

4 hours ago, ActionfigureJoe said:

If Harley was smart they’d get into the high end EV bike market to compete with the Surron or Talaria. 

They have electric bikes and bicycles 

57 minutes ago, mtnloverxtreme2 said:

it's not a bad bike. but where HD is going wrong (again) is not being like KTM, triumph, bmw, and the jappers by having a small inexpensive bike for the younger folks to purchase. first bikes (if reliable) build brand loyalty. but the stupid squarehead in charge and all the shareholders want 20-50K bikes to make huge profits from. HD's days are numbered.

Everytime they tried that they failed

54 minutes ago, Crnr2Crnr said:

or $20K snowmobiles and $50K sxs's 

but they can still get a loan for them? 

They have electric bikes and bicycles 

They have nothing to compete with the Surron. That is the fastest growing segment. 

11 minutes ago, ActionfigureJoe said:

They have nothing to compete with the Surron. That is the fastest growing segment. 

Segway

To-days kids are to limp wristed to even hold up a bike of any kind, let alone a harley. 

They have zero interest in even getting a drivers licence for a car or a truck, let alone struggling to get a  motorcycle licence.

Harleys have always sucked.