Mileage Psycho Posted September 17, 2018 Share Posted September 17, 2018 Personally I have never been a fan of overpriced Nike products, but man you can't deny that they understand marketing. Quote Nike's Colin Kaepernick gamble is already paying off Nike is getting just the response it wanted from its Colin Kaepernick ads. Early indications suggest sales are up because of the new "Just Do It" campaign, according to Wedbush analyst Christopher Svezia. The ads, which debuted last week, feature the quarterback among other athletes. Kaepernick started a movement among NFL players by kneeling during the National Anthem to protest police brutality and racial injustice. The campaign sent a strong message to Nike's core customers: Millennials and younger men in cities. Two-thirds of the company's sneaker customers are younger than 35, according to Matt Powell, a sports retail analyst at market research firm NPD Group. "[Nike] communicated to them in a way that is authentic, culturally relevant, experiential and emotionally engaging," Svezia wrote in an analyst note Friday. He said the campaign increased core customers' loyalty to Nike. It also raised awareness for the brand. Nike gained 170,000 Instagram followers, and an Instagram post featuring Kaepernick was the second-most liked post in Nike's history, behind a post about the World Cup. Nike's followers commented on that post twice as much as any other Instagram post from the company — though not all were supportive. The new followers, likes and consumer demographic led Svezia to believe that the Kaepernick ad campaign was a positive for Nike and its sales. Young people agree. Among people ages 18 to 34, 44% supported Nike's decision to use Kaepernick, while 32% opposed it, according to an SSRS Omnibus poll provided exclusively to CNN. In the 35-to-44 age bracket, the decision earned support among a majority, 52%, compared with 37% who were against it. Nike's (NKE) stock closed at an all-time high Thursday. LeBron James, who has an endorsement deal with Nike, used that as an opportunity to dig at critics, such as President Donald Trump. "Management knows its American consumer well and the campaign featuring Mr. Kaepernick is a positive for the brand and likely its sales," Svezia said. https://money.cnn.com/2018/09/14/news/companies/nike-kaepernick/index.html Quote Link to comment Share on other sites More sharing options...
Gold Member Kivalo Posted September 17, 2018 Gold Member Share Posted September 17, 2018 Was at a wedding this weekend with a Nike sales manager and he said the same thing, millennials eat this shit up. Smart play by Nike. Kaepernick is still an overpaid asshat who promotes social justice for a company that profits from child labor in foreign shitholes. Quote Link to comment Share on other sites More sharing options...
Anler Posted September 17, 2018 Share Posted September 17, 2018 Told you buy Nike stock. Quote Link to comment Share on other sites More sharing options...
Mileage Psycho Posted September 17, 2018 Author Share Posted September 17, 2018 1 minute ago, Nazipigdog said: Told you buy Nike stock. I don't recall that conversation Quote Link to comment Share on other sites More sharing options...
Platinum Contributing Member SnowRider Posted September 17, 2018 Platinum Contributing Member Share Posted September 17, 2018 @Zambroski Quote Link to comment Share on other sites More sharing options...
Anler Posted September 17, 2018 Share Posted September 17, 2018 1 minute ago, Mileage Psycho said: I don't recall that conversation I said it on here. Quote Link to comment Share on other sites More sharing options...
Mileage Psycho Posted September 17, 2018 Author Share Posted September 17, 2018 1 minute ago, Nazipigdog said: I said it on here. I missed that, what was the reaction from the peanut gallery when you made that post? Quote Link to comment Share on other sites More sharing options...
Anler Posted September 17, 2018 Share Posted September 17, 2018 Just now, Mileage Psycho said: I missed that, what was the reaction from the peanut gallery when you made that post? Typical. Someone said Nike stock took a dive after the release, I said buy it now while it's down. 1 Quote Link to comment Share on other sites More sharing options...
Zambroski Posted September 17, 2018 Share Posted September 17, 2018 Well, not overly surprised by this. Half our nation is milquetoast hating crybabies so, this type of shit appeals to them. Still....don't see it being anything long term once the whiners stop prying their money from their fingers. Hey...good for Nike tho! I mean look! Look at all the anti-big business, anto-child labor, anti-sweat shop, liberal advocates they've now gotten on board! It's just priceless!!! I think a few more kids in Vietnam and Honduras are gonna be able to be bringing home some hard earned nickels like the rest now. FANTABULOUS!!! May be they can get cable and make up for the NFL viewerships! Nawww....that's crazy. 12 cents a day can't pay for cable! 1 Quote Link to comment Share on other sites More sharing options...
Anler Posted September 17, 2018 Share Posted September 17, 2018 3 minutes ago, Zambroski said: Well, not overly surprised by this. Half our nation is milquetoast hating crybabies so, this type of shit appeals to them. Still....don't see it being anything long term once the whiners stop prying their money from their fingers. Hey...good for Nike tho! I mean look! Look at all the anti-big business, anto-child labor, anti-sweat shop, liberal advocates they've now gotten on board! It's just priceless!!! I think a few more kids in Vietnam and Honduras are gonna be able to be bringing home some hard earned nickels like the rest now. FANTABULOUS!!! May be they can get cable and make up for the NFL viewerships! Nawww....that's crazy. 12 cents a day can't pay for cable! Kinda like how all of the Republicans don't care about spending all of the sudden or how much the president is spending on golf. 2 Quote Link to comment Share on other sites More sharing options...
Zambroski Posted September 17, 2018 Share Posted September 17, 2018 2 minutes ago, Nazipigdog said: Kinda like how all of the Republicans don't care about spending all of the sudden or how much the president is spending on golf. Yeah...kinda. Except......WUT? Nevermind. Quote Link to comment Share on other sites More sharing options...
racer254 Posted September 17, 2018 Share Posted September 17, 2018 (edited) 8 minutes ago, Nazipigdog said: Kinda like how all of the Republicans don't care about spending all of the sudden or how much the president is spending on golf. List the ones on this site that you are talking about. We have at least one thread a week that proves the opposite. Edited September 17, 2018 by racer254 Quote Link to comment Share on other sites More sharing options...
Platinum Contributing Member Jimmy Snacks Posted September 17, 2018 Platinum Contributing Member Share Posted September 17, 2018 (edited) 11 minutes ago, racer254 said: List the ones on this site that you are talking about. We have at least one thread a week that proves the opposite. You actually need a list....have the 8 years of Obama’s Presidency and what was said around here been erased from your memory? Edited September 17, 2018 by Jimmy Snacks Quote Link to comment Share on other sites More sharing options...
motonoggin Posted September 17, 2018 Share Posted September 17, 2018 21 minutes ago, Nazipigdog said: Kinda like how all of the Republicans don't care about spending all of the sudden or how much the president is spending on golf. No one cared about Nike's slaves until Kap signed on. Quote Link to comment Share on other sites More sharing options...
Zambroski Posted September 17, 2018 Share Posted September 17, 2018 4 minutes ago, motonoggin said: No one cared about Nike's slaves until Kap signed on. Why do people care now? Seems this little subject has you both coming and going. On one hand...... awwww you get it. It's hard to be Antifa. Quote Link to comment Share on other sites More sharing options...
f7ben Posted September 17, 2018 Share Posted September 17, 2018 Hahahaha.....poor Derpbroski "DERP DERP DERP....Nike stock is tanking...nobody like Kap...Derp." 1 Quote Link to comment Share on other sites More sharing options...
Zambroski Posted September 17, 2018 Share Posted September 17, 2018 1 minute ago, f7ben said: Hahahaha.....poor Derpbroski "DERP DERP DERP....Nike stock is tanking...nobody like Kap...Derp." "Derp...Derp....Derp" KAP IS AFTER YOUR 4TH AMENDMENT RIGHTS THO!!!!!!!!!!!!!!!!!!!!!!!!!!! Quote Link to comment Share on other sites More sharing options...
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