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Threads will totally kill Twitter you guys!


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Instagram's Twitter rival Threads definitely totally isn't dead, yet. (Tech Crunch)

This is a response to a Wall Street Journal article reporting that daily user logins are down by 70% and the duration of those logins is also down by 75%, so total user activity is down by more than 90%.

Which is not the trend you want to see on your brand new platform.

I pointed out previously when Threads crossed the 100 million user mark that the platform had fewer than 100 million posts total, so most of those users weren't doing anything at all. Twitter's userbase averages 2 to 3 posts per day - and that's after 17 years, when the shine of a new platform has definitely worn off.
 

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