ARCTIC CAT
The Arctic Cat snowmobile display at Hay Days was surprisingly short on, well, snowmobiles. On Saturday morning the international snowmobile media were brought into the Team Arctic Race Trailer for an official update and Q and A led by division Vice President Craig Kennedy. The session lasted about 40 minutes and was intended to help clear the air on a number of contentious and misunderstood moves the company has made the past 12 months.
Kennedy is a likeable and personable individual who is obviously working overtime navigating the snowmobile division through some tight disciplines set out by parent company Textron. The message was: ”Arctic Cat was not profitable in the recent past but the moves made thus far will ensure the brand will be profitable”.
We’re not sure how not selling current year snowmobiles helps profitability. The question of mass cancellation of dealers was discussed as well but seemed a little touchy with those in attendance. More on this topic soon. The ball is in Arctic Cat’s court right now and it’s time for them to deliver on the promises we’ve heard.