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EV owners are increasingly frustrated with home charging, and it should worry every electric car maker

Mar 16, 2023, 11:11 AM
 
 
 
ev charger
An electric vehicle connected to a charger in Sweden in 2019.  Karol Serewis/SOPA Images/LightRocket via Getty Images
 
  • Expensive electricity rates are making home charging a headache.
  • Home charging has long been thought of as a solution to range anxiety.
  • EV owners need to learn more about cost-saving options for home charging.
 
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Overall satisfaction in the home charging experiences has declined 12 points since last year. (More on EV charger types here). A major factor in this decline in satisfaction was the inflationary rise in electricity prices, the study found.

This could pose a real problem for the EV market, as home charging has often been held up as a solution to daily range-anxiety issues. Without a robust public charging infrastructure, daily home charging is currently key to effective EV ownership, according to automotive executives, dealers, and analysts.

"Whether you're an automaker, dealer or utility company participating in the EV ecosystem, improving the EV owner experience with respect to home charging should be a common goal shared by all," Brent Gruber, executive director of the EV practice at J.D. Power, said in the study. 

Gruber pointed to several programs designed to ease the cost of EV home charging, including options to schedule charging at the most affordable times of day. But the J.D. Power study found that this is little awareness for these money-saving tricks, which brings down the overall experience.

"As the EV marketplace continues to grow, brands that help owners take advantage of these offerings will be in a much better position down the road," Gruber said.

 

Geography played a role in overall satisfaction levels with home charging, J.D. Power found. In New England, where electricity prices surge at peak hours, home charging satisfaction saw the largest year-over-year decline. 

Only about half of EV owners in the study said they had an understanding of their local utility company programs for home charging. Increasing this awareness is key to improving the EV home charging experience, said Adrian Chung, J.D. Power's director of utilities intelligence.

"This can snowball into helping potential EV owners make a more informed purchase decision, as well as minimizing home charging concerns and supporting greater EV adoption," Chung said.

Different brands also had different levels of satisfaction, with Tesla home charging stations topping the list.

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Funny when the bonus "free" public/at work charging goes away and shit gets real. The technological breakthrough will happen eventually, but it's amusing to see the narrative pushed with the current technology.  It's going to be the equivalent of the old bag phones versus the smart phone comparison. EV pushers are similar to the vaccers and mask wearers. 

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Jalopnik

Home EV Charging Is Getting Expensive and Confusing

182
 
Adam Ismail
Thu, March 16, 2023 at 9:50 AM CDT
 
 
A photo of the charging plug of an EV as it charges, with the Jalopnik "Morning Shift" banner overlaid.
 
A photo of the charging plug of an EV as it charges, with the Jalopnik "Morning Shift" banner overlaid.

Electric vehicle charging at home still has a ways to go, Audi expects car prices to come down a smidgen and technicians at Nissan’s Smyrna, Tennessee plant are facing a big union decision. All that and more in The Morning Shift for Thursday, March 16, 2023.

1st Gear: Home Charging Isn’t Looking Too Great, Either

We know that public EV charging isn’t anywhere near as simple or reliable as it should be, but what of home charging solutions? J.D. Power recently conducted its third annual survey, asking EV owners to rate their satisfaction with their charging systems at home. And wouldn’t you know it, the score actually dropped this year, due to “high costs of charging, slow charging speed and limited charging education,” per Automotive News:

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  • Trying to pay the bills, lol

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