Toyota make the best engines IMO and when I say best I mean the longest lasting and most dependable and that is pretty much verified by everyone. When they first came out with the full size v=8 tundra tho it was horrible compared to the big 3. The frame flexed like a mofo. I am not sure if they have changed anything because I just dont follow them but you are right, they arent "trying" to take over the consumer pick up truck market.