ckf Posted August 29, 2018 Share Posted August 29, 2018 PORTLAND, Maine (AP) Soft drink giant Coca-Cola is acquiring Moxie, a beloved New England soda brand that is the official state beverage of Maine. Moxie has been around since the 19th century. It's flavored with a root extract that gives it a distinctive taste that polarizes drinkers. Coca-Cola said Tuesday it's acquiring the brand from Coca-Cola of Northern New England, an independent bottling partner of the larger company that's in Bedford, New Hampshire. Coca-Cola says bottling of the soda will remain in New Hampshire. A spokeswoman says the company's goal is to "ensure it stays true to its Northeastern roots." The spokeswoman says Coca-Cola also sees an opportunity to bring Moxie's brand to a wider audience. Coca-Cola declined to provide the price of the sale, which is expected to close this year. Quote Link to comment Share on other sites More sharing options...
Mainecat Posted August 29, 2018 Share Posted August 29, 2018 Had a diet Moxie the other day at the beach. Good stuff. Quote Link to comment Share on other sites More sharing options...
Sael Posted August 29, 2018 Share Posted August 29, 2018 I hope they don't fuck that up. Hard to find now but tasty. Quote Link to comment Share on other sites More sharing options...
DriftBusta Posted August 29, 2018 Share Posted August 29, 2018 Quote Link to comment Share on other sites More sharing options...
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