You know that straight line racing is about 10000x more popular among sledders than faggots ass SnoX right? Look at all the big races that have no coverage that attract huge crowds. Infinty , Weenie Roast etc etc. 1000's showing up to party and watch sleds race. Last time I was at Duluth for SnoX I bet there wasnt 100 people there watching that werent associated with the race or the ski hill